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"Singing Grüner Veltliner" links generations with daughter and father ...

What young girl does not dream of working on a terrific project together with her father? But only a few girls are so lucky - or even have the right kind of father - for this to happen. For Sophie Moser, however, this dream has come true.

When Laurenz Maria Moser recently brought to the market his "Charming Grüner Veltliner" under the Laurenz V. label, his daugther, Sophie, realized that he is alluding to five generations of the Moser wine dynasty. She then proposed to introduce the 6th generation as well. "Agreed!" was her father's reply. And now, the result is available!

Laurenz und Sophie Singing Grüner Veltliner is a new and refreshing wine concept that was primarily created for the fine wine trade. The eye catching label already expresses what the consumer will find in the bottle - a wine that sings on the palate and is easy to gulp!

To make this wine even more appealing for a younger group of wine consumers the case design was extremely important - CASE DESIGN!