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"Charming Grüner Veltliner" by LAURENZ V. is not just another Grüner Veltliner from the Kamptal. It has its own wine personality; one that is beginning to take the world by storm! This wine calls up the strengths of its origins and expresses them clearly and distinctly. Its refreshing aroma seems almost light and airy, but in fact exudes depth and richness in finesse. On the palate are attributes of a wonderfully developed Veltliner: spicy, harmonious and structured - elegant, and with refreshing green notes (not overripe!) and a range of subtle nuances. A fresh and animated wine right through to the charming, delicately sweet finish.

The wine sector - especially in Central Europe - is still very "male" oriented. From production to marketing, men tend to be the most important target group. But LAURENZ V. embraces female wine lovers just as much as the male ones. From flavor to appearance (the logo / packaging design of LAURENZ V. was created by the young Austrian designer Cordula Alessandri), LAURENZ V. is not only charming, but is also certainly seductive.

The Route to Market

With "Charming", LAURENZ V. belongs to a new category of taste: a pleasurable wine that has depth, but has popular appeal as well. A wine whose flavor is clearly understood - just like the elegance and clarity of its appearance.


For the first time in Austria, LAURENZ V. has created a white wine supported by a strategy of "over-delivering". While many wines sell their appeal according to a high-price positioning, the "Charming Grüner Veltliner" is, quite simply, a wine of far better value than indicated by its price. Also new is that, from the very beginning, worldwide distribution has been targeted - enhancing the concentration on a single wine in this price segment.

Clarity & Simplicity

There is just one white wine. The One. Worldwide. The Charming Grüner Veltliner from LAURENZ V. will be available solely to restaurants and the professional wine trade worldwide.

Sophistication & Wit

LAURENZ V. goes its own way. It is made with passion, and is indeed a very distinguished wine. But at the same time, it does not try to be overly-serious, analyzed and discussed because LAURENZ V. wants to convey enjoyment, a lust for life. Why else would "Hunting for White Wine Lovers" be selected as this wine's motto?